Archive for April, 2010
Natuzzi, Abitare and that Cresta thing….
Two weeks ago before I left for the Milan furniture show, I promised a few of the worst hit Cresta customers, that I would talk again with Natuzzi to see if there was any extra help coming from them. I spoke at length to the Natuzzi UK Managing Director that runs both the Natuzzi Stores in the UK and looks after all the Natuzzi Gallery Sales. I had hoped that there would be some extra offer of help, but that is not the case. Natuzzi UK is not going to offer any extra help to those people that have lost money in paying cash, cheque or Maestro to Cresta for furnishings they will never get. There offer is simple. They will honour Cresta sale price at the time of purchase….plus the 7% price increase we all had in March 2010.
Maybe because this has all happened on my doorstep or because I have spoken face to face with so many people, but I feel very strongly about how terribly these clients have been treated in buying what should be a great piece of home furnishings. Perhaps I shouldnt make it personal, but it is.
So my offer at Abitare is still this. We will honour the old sale prices on the worthless Cresta contracts and we will NOT expect anyone to pay anything extra for the price increase. Also, I will do my very best and will work with all those clients that have lost money, to see if we can find a way to absorb their loss.
Cash Back!
I have further great news from some 13 ex Cresta clients that have now managed to get all their money back from their Credit Card suppliers. Some are now clients of Abitare and some are just thank ful that they have their money back and boy….furniture is the last thing they want to spend it on again. The important issue though is that as a joint effort we have managed to overcome the fraudsters that stood to make so much from so many unsuspecting people. There are still more clients out there that dont know of the Cresta situation and are still blindly waiting for delivery of sofas that will never arrive. They are our next challange!
Milan Magic
It feels like there is only one moment of magic each year when it coms to buying new trends for Abitare, and that is the Milan International Furniture Show. This years show has just proved the widening of the gap between Italy and the rest of the world when it comes to furnishings. And it means there is no turning back for me and Abitare. The trends that have influenced this years creations have influenced and inspired me and this years Summer 2010 Collection will be better than ever!
